Implementing a personalized loyalty program is a proven customer retention strategy. But to make the most of your program, you’ll have to collect data from your customers, which comes with risks.

In this guide, we’ll go over the risks and benefits of collecting customer loyalty data, as well as strategies for keeping that data secure.

Get answers to questions like:

• Should small brick-and-mortar businesses be worried about cyber risks?
• Do loyalty programs need to follow privacy regulations?
• How can documented data privacy policies improve loyalty program ROI?

Access the guide to learn more.